Edwardian Fashion to WWI

Edwardian fashion (La Belle Époque, circa 1890's to 1914) and the end of World War I in 1918.

The rise of the middle class saw a growth in consumerism with the expansion of department stores.

Clothing was increasingly factory made. Designs were characterised by a more tailored fit for women using lighter fabrics and embellishments of beading, lace, and feathers. Bustles disappeared and corsets were used to create an S figure, while the sleeves of blouses were enlarged. Wide brimmed hats were popular. By the end of this period there was a move from bodices and skirts to one piece dresses. Men fashion was more tailored and favoured dark colours. Three-piece lounge suits with bowler or cloth caps and moustaches were popular.

References

Victorian and Albert Museum http://www.vam.ac.uk/content/articles/h/history-of-fashion-1900-1970/